While digital publishing has revolutionized the publishing world, it still comes with some setbacks and challenges. Digital platforms decrease production costs but can sometimes negatively impact the bottom line of any business. Many sites can help appease them, but the balance lies in not overwhelming users with ads everywhere they click.
Insert HelloToken, which is trying to solve this problem. Beta Boston reports that the company is asking users to answer quick questions to continue reading content. These questions are a way to conduct research at a much cheaper cost and get more effective information than traditional web ads do. It will compete with Google Consumer Surveys, but the company maintains this system is easier to install and manage.
Each time a question is answered, it will generate six cents. Three of them will go to the website.
The start up has already raised a significant amount of money and will pilot next month.