By Sherrie Wilkolaski
Publishers in the education market are looking to electronic publishing and other digital educational tools as a way to improve the learning process and manipulate their educational text. The printed textbook is starting to look a bit old-fashioned when you compare it to high-tech tablet in the classroom. Leading educational publishers are taking big steps to utilize technology when it comes to publishing. In early September, BookBusiness reported that, “Hachette Livre, the third-largest trade and educational publisher in the world, announced a partnership with leading adaptive learning company Knewton”.
The collaboration between Hachette Livre and Knewton is a step in the right direction and with both companies being industries leaders in what they do, I look forward to seeing what they can do together to improve the future of education. We’re living in a world where electronic information is free-flowing in all areas of life. Why should the education process be any different? As a current student who was looking for an online learning alternative, I was surprised to learn during my quest for an online graduate program, that more schools were not offering what I was looking for. There are many schools who are doing an excellent job at utilizing a virtual and electronic classroom, such as The George Washington University, but still there is room for growth.
Only days before the announcement of the Hachette Livre and Knewton partnership, McGraw Hill Education revealed they will be going public. They reach both the K-12 markets and higher education, and per the Insider Trading Report, they noted, McGraw Hill Education, “also makes products for specific needs of companies, academic institutions, libraries and hospitals.” They will be focusing on “developing educational content technology” and their announcement is another indicator that the educational publishing is looking to electronic publishing and technology as the future.
What does all this electronic publishing mean for students? Will electronic publishing ultimately create a better leaning environment? Will new learning technologies replace the textbook and provide a less expensive alternative? The overall electronic publishing market is still a new experience and collaboration between educators and students, will help to guide publishers and technology experts to create a positive learning environment. Only time will tell.
To read an additional article published by the Washington Post about a GWU student’s textbook experience, check out the article, “How college students can save money on pricey textbooks” by Danielle Douglas-Gabriel.