It’s hard to be highly successful in the publishing world, let alone when you enter that world alone and inexperienced. However, that is exactly what John J. Davis did. With no publisher, Davis made the business decision to self-publish his book, Blood Line. He and his wife, Rebekah, hired a book publicist and set out to do the typical things a first-time author would do. They set up speaking engagements, book signings, and a cross-country tour to promote his book.
This was all a lost cause though. After all their efforts, they only sold 1,000 books. At this point they realized they needed a new strategy. They began promoting Davis’ book on Amazon, holding daily discounts and deals to attract even those who were just curious. They kept up a website where they held lottery contests that, after all was said and done, cost them only a few books and a couple hundred dollars.
In just one year, they turned their sales around completely by selling over 80,000 books.
In using the technology offered to self-publishers, this couple who knew little to nothing about the publishing business have become successful sellers in an crowded marketplace. The Davis couple serves as an example of how now more than ever, it’s possible to become successful without a publisher – all thanks to the digital world.
For a full interview with Rebekah Davis on how she and John turned around their book sales visit this website