Breaking Cardinal Rules: Basketball and the Escort Queen

What could be more interesting, than a book from the perspective of an escort? A true one, at least according to the authors, about a university that hires women to aid in recuriting tactics for their men’s basketball team. Breaking Cardinal Rules: Basketball and the Escort Queen by escort Katina Powell, and Pulitzer Prize-winning investigative journalist Dick Cady, is an account detailing services from 2010-2014 provided to the University of Louisville. The e-book was released on October 2 and has sparked multiple investigations.
The book claims to be an exposé of sexual recruiting tactics from the journal pages of an escort queen. Breaking Cardinal Rules

The book is based on Powell’s experiences providing sexual services for the basketball program at the University of Louisville. She details her escapades, sexual encounters and her activities at the University of Louisville. Most of these services took place in the men’s dormitory where the players live.

Her main contact and the man with the money–the school’s former director of basketball operations and former graduate assistant, Andre McGee–kept Powell and her girls busy from 2010 to 2014, according to the Kindle description on Amazon.

Louisville reportedly hired Chuck Smrt, a former NCAA investigator, in August to act as an outside consultant as the university tried to explore the book’s allegations. Smrt met with the Indianapolis Business Journal on Friday, according to Sports Illustrated.

“If you think you’ve heard steamy tales about recruiting before, wait till you get a load of this. The Louisville high command has vowed to take the matter very seriously. It should,” said Mike Lopresti, retired USA Today sports columnist.

Athletic director Tom Jurich and head coach Rick Pitino, of the University of Louisville basketball team, held a press conference late in the afternoon on October 2, to address the book’s allegations and the NCAA’s involvement.

According to The Associated Press Andre McGee, 28, the school’s former director of basketball operations and former graduate assistant, left Louisville in 2014 to become an assistant coach at Missouri-Kansas City. UMKC announced that it had placed McGee on administrative leave after the book was published.

McGee’s lawyer, Scott Cox,told the Courier-Journal that his client “has told us he is not guilty of these allegations.”

The publication of the book has led to an internal investigation by the university into the men’s basketball program.

The book can be downloaded from Amazon, Google, B&N and iTunes, will eventually be available in hardcover format, directly from the publisher: Indianapolis Business Journal.

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Geolocating: A new book sales technique?

chelsea-state-bank-2It’s coming down to the generation of the iPad; the generation that is constantly “plugged in” on multiple screens. The question plaguing publishers, and the industry in general, is how to keep the focus of these screen-generation kids, and even their parents long enough to get them to read. Or better yet, to sell them the book, even if it’s the digital version.

According to Book Business geolocating beacons may be an answer. Utilizing a technique that uses a low frequency Bluetooth signal, you can alert smartphones within a certain distance about products, events, etc. Business Insider estimates that in 2014, about eight percent of retailers were using these beacons, but that at least 85 percent will have them by the end of 2016.

This offers a huge opportunity for book publishers. They can market to users who are passing by a book that may be relevant to their needs, a travel guide perhaps? Or alerting them to a new release, an old classic, or even just reminding them that the store is having a sale or an event. The downside, is that the receivers of this alert will have to download the app. FourSquare for book purchasing!

Information needs to be voluntarily received, which means the downside is that if people aren’t downloading the app – it won’t be useful. But for the users of the app in 2014, after a three month study, 60 percent of the users interacted with the alerts and opened them while 30 percent of them redeemed the alert.

This could be a new marketing technique for publishers in the near future.


Source: Book Business Magazine