It is imperative in the ever-changing market for publishing companies to move with advancements in technology and keep up with current trends to remain relevant. Disney is doing just that with their new coloring book for children that allows the user to experience their drawings in 3-D. The app is currently in development and uses an augmented reality algorithm to generate a 3-D model of characters that the user is actively coloring. The 3-D character model is responsive to the coloring in the book and thus is acquiring the colors in real time. This amazing advancement takes current related apps one step further. (In the past a character would fully render only once coloring was completed.)
The research team explains in their abstract that the thought behind this app is to keep tactile activities for children, like coloring, an exciting and enjoyable experience in a world where screens are interacted with most. Here, the act of coloring is still the primary activity and the technology provides an enhanced experience. This notion is paramount to the future of all publishing initiatives. Presses do not need to worry about their readership losing sight of the enjoyment or purpose of reading relevant content. They only need to explore technological advancements that enhance their content.
Imagine the possibilities for publishers with the ability to take 2-D content and enhance it in 3-D form. Medical journals can come to life with 3-D models of organs and medical instruments via interactive app. Graphic novels can feature an accompanying app to take a closer look at 3-D scenes or a character’s physicality. As the article states, the app is still in the research phase, but if Disney can pull this off it is certainly groundbreaking for children’s books as well as other interactive works of the future.
By Kelly Schneider