It’s official: Guys really will read Playboy for the articles.
The magazine, known for its centerfold shots, announced Oct. 13 that it will no longer feature fully nude women starting this spring. Playboy Enterprises announced that the change is part of the publication’s redesign that will include an updated editorial approach.
The magazine, which has featured nudity since its 1953 inception, cites the evolution of digital publishing as the primary reason for the change.
“You’re now one click away from every sex act imaginable for free. It’s just passé at this juncture,” Playboy’s chief executive Scott Flanders told The New York Times, which first reported the news on Monday night. Playboy magazine’s circulation has dropped from 5.6 million in 1975 to about 800,000, according to the Alliance for Audited Media.
While the magazine still will feature women in provocative poses, the company says it is focusing on reaching the millennial 18- to 30-year-old male reader.
The move is the latest effort by Playboy in reimaging its publishing strategy. In August 2014, the website Playboy.com did away with nudity. Playboy executives said the average age of its reader dropped from 47 to just over 30, and web traffic jumped to about 16 million from about four million unique users per month.
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