Amazon & Bookstores May Both Have It Their Way

Recently, British book retailer Waterstones announced that many of its stores have ceased sale of Amazon’s e-reader, Kindle. Although this decision was induced by the product’s “pitiful” demand, the e-commerce company does not fret. With the release of their newest version in 2012, the Kindle Fire, Amazon entered their tablet into the playing field amongst strong competitors like Apple. Unveiled at a cheaper price compared to the classic monochrome Kindle sold by Waterstones, the Kindle Fire is expected to cannibalize Amazon sales of the e-paper Kindle, and continues to beat out other basic e-readers.

With increasing Kindle sales for Amazon forthcoming, Waterstones does not regret their decision to pull the product. The company would rather clear their shelves for new book releases, as the book retailer believes that their customers do not equate to Amazon’s Kindle market. Bookstore customers generally visit the store to browse and purchase physical books, while enjoying the sensory experience. Devices like the Kindle detract from that experience.

The decline in sales of basic e-readers does not write off the profitability of e-books, however; Kindle readership is strongly supported through its application across smartphone, tablet, and desktop platforms. E-books offer features untouchable by the traditional book, such as the ability to modify font sizes, share passages, and integrate hypertext. Although the e-book consumer is still ever-present, physical bookstores rejoice as readers seek their products as an escape from the multitude of screens they encounter on a daily basis. This may be an indication that print and electronic books are separate markets, and should be without fear of one overtaking the other.

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“We Can All Be Heroes”

By Natasha E. Coker

Beginning September 15th, Penguin Young Readers Group (a division of Penguin Random House) is uniting with the second largest U.S. bookstore chain, Books-A-Million, to form a national charity campaign to benefit underprivileged community youth.

With each purchase of a book from the Ordinary People Change the World series, both organizations will donate a copy to First Book, a non-profit enterprise that provides new books and educational resources to children of low-income families.

Authored by Brad Meltzer, the Ordinary People Change the World series delivers American history to young readers in an entertaining, conversational way. Through biographical picture books, American legends such as Helen Keller, Jackie Robinson, and Amelia Earhart provide children with role models that will inspire them to strive and dream.

Books from this series can be purchased from Books-A-Million, Barnes & Noble, Amazon, and other participating book retailers found on Ordinarypeoplechangetheworld.com.

The campaign will end the 30th of October, 2015.

 

Image and Original article provided and published by GalleyCat.