The print versus digital debate has been going on for a while and though claims that print will eventually die have been made for years, it has yet to go away. Some companies, like Emap, have decided to put all of their eggs into the digital basket and completely do away with their print publications.
The Emap brand has been a publishing institution for almost 70 years for magazines including Draper, Retail Week, andNursing Times. Duncan Painter stated that, “across the Emap portfolio 67% of revenues are from digital and events. Over the next 12 to 18 months all of the titles will become digital-only.” As well as moving completely to digital, the company plans to change the entire Emap brand so that they can be accepted by the industry as a digital publisher. The un-named new brand will be run by Natasha Christie-Miller who is currently the chief executive.
Even though print is not dead, the company claims that customers are sending the message that they want digital and they plan to answer accordingly. Only time will tell if this was the right move for the company and if others should follow suite.
Sources: Emap brand to be scrapped as all its titles move digital-only
by: Rachel VanValkenburg
The very first day of class, we discussed the future of the publishing industry and whether or not we thought print books would be overtaken by ebooks. Myself being biased towards print books, I agreed that it could never happen and this would be one instance where technology became all-powerful. I searched for someone with the opposite bias to see what their opinion on the matter was and found Candide Kirk on Digital Book World. Candide talks about how once she completely switched over to ebooks, she found it difficult to go back to print. She said, “It felt like someone had handed me a ‘90s flip phone after years of using a smartphone,” and promptly gave up.
So for someone who couldn’t go back to print after exclusively reading ebooks, what opinion would she have for print versus digital? Would we discard print books like we did the flip phone? I know that it would be extremely difficult for me to give up my iPhone and go back to using the phone I used in high school. Would I feel that way about books in six years? Candide comments on the improvement of technology in general saying, “The ‘user journey’ from discovery to consumption to sharing was improved by digital” but “the same cannot yet be said about books.” She goes to describe how buying a reading a print book is too unique and “romanticized” to ever be completely replaced.
So from opposite sides of the court, we agree that print and ebooks will continue to coexist. While there are many who have grown to prefer ebooks and all things digital, there are still many people who would rather browse a bookshelf, pick up an actual book, and get totally lost in the experience of reading it.