A new trend in publishing is making BIG news this holiday season!
Adults everywhere are tapping into their younger selves and enjoying a sense of relaxation by purchasing adult coloring books. Coloring allows anyone to be creative. Consumers don’t have to be amazing artists to color; the designs are already there, waiting to be filled with vibrant colors, which add to the appeal of the books.
The Article, Colouring books: Publishers everywhere ditching chapter and verse in favour of black outlines, written by Simone Usborne in The Independent (Novemeber 1st), states “Colouring books are leading a big trend for interactive books … For publishers they have become an unexpectedly lucrative sales hit, and part of a broader “Peter Pan” market for nostalgia.”
Most of the popular coloring books available today seem to follow a theme. For example, Johanna Basford’s Lost Ocean is filled with creatures of the deep. Or the ever-popular Mandala designs. More designs are being created everyday, resulting in more coloring book publications. Book clubs and local libraries are also taking advantage of these new books by including coloring nights to their monthly calendar’s to attract those who find enjoyment in the activity.
The amount of time it takes to sit down and color one of these pages is just long enough for buyers to get out of their own heads, and escape reality for awhile. These books are taking people back to a time when the most important thing in the world was to make sure you stayed in-between the lines.
“Millie Marotta’s Animal Kingdom, published by Batsford, has sold more than 320,000 copies in the UK alone since January…”, the article continues. “Publishers are racing to add colouring titles to big franchises.”
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**The Independent is a British Newspaper** > colouring [UK spelling] vs. coloring [US spelling]
The New Yorker also posted an article relating to this topic back in July: Why Adults Are Buying Coloring Books (for Themselves), written by Adrienne Raphel.
The article discusses the success of Basford’s coloring book series, and how they have created a booming market, along with the importance of social media and its major role in the trend’s popularity. “….colorists post their elaborate creations on Facebook and Pinterest garnering fans and offering pro tips on things like Prismacolor versus gel pens, or how to make that tricky owl in the corner pop.”
To read more on this article (which also includes information on adult summer camps & a link about National Coloring Book Day) – click here
By: Stevie Davall